NUTRITION PARTNER FOR OSPREYS :: 13 May 10:41
Herbalife Ltd becomes official nutrition partner to Ospreys Rugby
By Peter Owen
Ospreys Rugby have teamed up with Herbalife UK Ltd in an exciting new commercial deal that will see the global nutrition company become the official nutrition partner to the Ospreys.
The ground breaking deal, the first time that Herbalife has entered into such a relationship with a professional rugby team, will also see the company appear on the collar of the iconic Ospreys jersey, which is the second biggest selling in UK and Ireland.
Herbalife has existing partnerships with high profile teams in other sports including Spanish footballing giants Barcelona, Reading FC and current US champions LA Galaxy, along with Sussex County Cricket Club.
Listed on the New York Stock Exchange, Herbalife sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle.
As part of the deal, Herbalife will also supply its H24 sports range of products to the Ospreys team and make its leading nutritionists, who are global experts in their fields, available to the Ospreys coaching staff to offer help and advice.
Gavin Aley, Country Director for the UK and Ireland for Herbalife, comments that the Ospreys strong roots and ever growing investment in the local community was a big part of the appeal when considering which rugby brand the company wanted to work with:
“We are delighted to be announcing this partnership and working with the Ospreys. They are a very community-oriented organisation, which very much matches our ethos at Herbalife. We hope this deal will bring us ever closer to the local communities in the region and in turn become the blueprint for future partnerships.
“We are always looking for in-depth relationships – it’s our philosophy in everything we do. Rugby is a mass market, with mass appeal but for us it was a case of finding a partner which shared our values and where we could also work closely with the fitness and nutritional staff to bring our expertise to the table.”
Aley said he was especially impressed by activities such as the highly acclaimed Ospreys Schools Programme. Launched at the Liberty Stadium in September 2012 the scheme is on target to meet its aim of reaching 3,000 primary school pupils per academic year.
Yarnie Guthrie, Ospreys Commercial Manager, commented:
“We are delighted to be working with such a high profile global brand as Herbalife and it was very satisfying to hear the way in which they value the increased investment we have made into community activities in recent years.
“Our partnership illustrates the strength of the Ospreys brand and how it is increasingly recognised and valued globally. As one of the world’s leading suppliers of nutrition products our conditioning team are excited about using the H24 specialist sports range and working closely with Herbalife’s team of experts to enhance the levels of support given to our players throughout the season helping them to perform at the highest level possible.
“This deal covers a number of bases for both companies and I am sure we will both benefit immensely from the expertise and reach we both bring to the table. As a business we look forward to enjoying a close and mutually beneficial relationship with our new partner.”